the journal

Most brands think they know their customers. The best ones actually ask them. This post explores why creating dialogue isn’t just a nice-to-have but a strategic advantage - from uncovering copy gold and spotting loyalty triggers, to shaping new products and fixing campaigns that miss the mark. You’ll learn when to ask, how to ask without being annoying, and why the answers you get could transform your messaging, marketing, and customer experience.

As of 6th April 2025, new laws are cracking down on paid-for praise, cherry-picked testimonials, and those too-good-to-be-true ratings clogging up your feed. This isn’t just a win for consumers — it’s a long-overdue shift towards fairness and transparency for businesses who’ve been playing by the rules. Here’s what’s changed, what’s banned, and what you need to do to stay on the right side of the law.

Too many brands are creating campaigns that fall flat because they forget to ask one vital question: So what? Here's how to build brand strategy rooted in insight, not guesswork — and what to do if you don’t have the time to do it yourself.

We love the idea of saving the planet, just not enough to ditch next-day delivery. While sustainability dominates headlines and hashtags, most consumers still shop with their eyes (and wallets), not their values. This post unpacks the uncomfortable truth behind the 'green gap', why leading with sustainability rarely sells, and what actually works when marketing eco-friendly products to a British audience. Spoiler: it’s less about carbon footprints and more about good design, great copy, and making the sustainable choice feel like the obvious one.

In a world of one-click purchases and endless scrolls, furniture concept stores are bringing back the joy of in-person discovery. These aren’t just shops, they’re immersive spaces designed to connect, inspire, and build brand loyalty through experience. From countryside barns to urban design hubs, here are our favourite destination-worthy stores that prove physical retail still has serious power.

What is an infographic? How do you effectively use them in email marketing? How can you captivate and convert with an infographic? Let's dive in!

GangGang are the must-watch agency for TikTok and social content strategy. We asked them 10 questions about their world.

Some of Jess’ favourite things in interior design right now

How to hire a social media manager

Our Founder, Jess talks about her experiences finding PA support that just clicks.

Where do you start with structuring your newly formed marketing team? Let’s delve in.

Let’s talk about how to get the most out of Pinterest for your business.

Ready to make TikTok a budding channel for your brand? Here’s how to make the most of it.

Ready to get organised? Here’s our top tips for freelancers.

Sustainable, fashionable and well-hyped? It must be the Anya Hindmarch Universal Bags. Let’s deep dive into the must-have product of 2023.

Curious to know if your business needs a newsletter? Want to know exactly what Substack is? Jess breaks it down for you.

Starting out in the world of freelancing? Here’s a guide of what you might need.

Do freelancers need CVs? We explore whether a CV is needed in the freelance environment and what action to take.

How the launch of the new Barbie film has become a marketing mastermind

Our CEO Jess has recently returned from a foodie trip to San Sebastian. Here are her favourite San Sebastian eateries.