International Women’s Day 2023: Female-founded brands to support
As a female-founded business, working with other women is important to us. Whilst we love to give a nod to International Women’s Day, we’re firm believers that this should be something we celebrate daily. We strive to constantly celebrate other women’s achievements and shine a light on amazing female-founded businesses and marketeers, whilst highlighting the collective issues that women face across the globe, particularly within our industry. (Not so) fun fact for you: only 30% of women are in management roles in the UK compared to men. Stats like this continue to shock us. Female representation is so important and whilst it’s certainly improving, there’s still a long way to go.
Highlighting female leadership is something we care passionately about and there are so many strong and empowered women out there doing amazing things; from Jacinda Ardern leading her country and openly sharing how she felt on the topic of burnout and what it means to be a leader to Joeli Brearley raising awareness and fighting against maternity discrimination with her team at Pregnant Then Screwed. We wanted to share some of the female-founded businesses paving the way in a diverse range of industries. From banking to baking, here are the change-making businesses we’re celebrating.
5 Brands doing good and having fun whilst doing so.
Weino BIB in Dalston was founded by Kirsty Tinkler. Here’s how to make boxed wine something you’ll want to sip every Saturday. Created with a conscience, learn how Kirsty’s UK’s only natural wine shop is changing the way we enjoy wine and the impact it has on the environment.
Poodle & Blonde was founded by Whinnie Williams and Kierra Campbell. The duo knows how to make interior design fabulous and unique. From working with clients such as Soho House and Club Jupiter to collaborating with sustainable interior designers showcasing their heritage in their homes. Their hand-designed, luxury wallpapers and homewares are inspired by vintage and crafted in the UK.
Luminary Bakery in Brick Lane was founded by Alice Williams. Luminary is a safe haven, a vision of hope for women who have experienced grave difficulties such as poverty and violence. The social enterprise programme enables disadvantaged women in London to undergo training and employment within the community of London. Luminary allows so many women to have their voices heard as they learn baking skills to catapult them into employment.
Snoop was founded by Jayne-Anne Gadhia and Cara Norton. The smart, money-saving app was created to enhance people’s financial well-being during an unprecedented time. Money management can be complicated and create enormous stress, that’s why Snoop was launched to make things that little bit easier. Snoop has always got your back and recommends businesses that offer value so that you can put your money where it matters.
Koru Kids was founded by Rachel Carell. As a mum, Rachel understood the difficulties of finding accessible, reliable, and affordable childcare in London. After leaving her job, Koru Kids was formed to help families blossom by having the appropriate childcare for them. So, whether you’re looking for a part-time nanny, a home nursery, or you simply want more tools to support child development. Check out Koru Kids!
You can make a difference by selecting where you shop, how you engage with female-owned businesses on social media, and paying forward to help support charities and social enterprises to keep up the amazing work they deliver.
We’ve worked extensively with female-owned businesses, from award-winning interior designer Irene Gunter of Gunter & Co to HAM’s Joanna Ham to journalist Anya Meyerowitz to architect Nancy Gouldstone and more! If you’re a female-owned business wanting to work with another female-owned business who “gets it”, click here to book in a discovery call.