PR & Marketing for Home & Interior Brands
The Doers come with a huge amount of marketing & PR experience with homes and interiors brands. From global homewares brand west elm to British homewares emporium Loaf (and many others in between), our team of freelance marketing consultants work across all marketing channels to develop, reset and grow your homewares business.
Some of our homes, interiors and architectural marketing experience:
WE HELP HOMEWARE AND INTERIOR BRANDS TO:
Gain a better understanding of your customer profile.
Develop your brand identity and brand messaging.
Build dynamic e-commerce websites to help grow your sales.
Set a marketing strategy to help grow and develop your brand.
We develop digital marketing strategies for retail and e-commerce brands in the homeware sector from content strategies, to email marketing, PPC and social media, as well as providing a plugin freelance marketing team to help bring them to life.
Our collective of marketing consultants and freelancers all have experience in the homes and property sector - from our digital PR experts to our copywriters. Together we provide all the benefits of an all-singing-all-dancing marketing agency without the overheads of one.
We don’t believe in bloated teams or hidden costs. You set the budget. We assemble the team. Together we’ll get the results.
What we can do for your homewares brand:
Set your marketing strategy
Having taken a look at what’s needed, we’ll put together a 12-month plan. We’ll identify the marketing channels you need to hone in on. We’ll get you on the right channels, at the right time with the right content.
Work out what is/isn’t working for you
We’ll take a good look into your existing marketing strategy and let you know what can be done better. We don’t beat around the bush and if change needs to happen we will let you know what, how and in what order.
Refresh your brand and website.
Need your brand to look as good as your projects or products? We’ve got you covered. We’ll refine your brand offering with your target audience in mind and translate this into a new visual identity, clearer brand messaging and a new website to boot.
Miranda Kirwan, CEO at Tom Faulkner
“The Doers provide a very comprehensive marketing service, they give sensible and practical advice on strategy and have a superb network of ‘Doers’ who really do ‘do!”
Let’s have a chat
Jess is our homes, interiors and architecture lead. Jess has spent 15 years in brand marketing - both agency and in-house. Her previous role was heading up the beloved US interiors brand, west elm and responsible for launching it in the UK. It’s safe to say her little black book is full to the brim of contacts in the industry. Whilst agency side, she pioneered the development of social media marketing with her clients at a time when few brands were adopting it. We’re not calling her a maverick because that’s an overused marketing name, but you get the gist. With enough knowledge across the full spectrum of marketing channels (and an endless appetite to learn more), her strengths lie in top level marketing strategy.
Our Work In Action
Take a look at some of our case studies to see how we’ve provided marketing consultancy, tactical marketing activation and website build outs for our architectural, home and interiors clients:
Take a look at our latest thoughts, observations and resources for homes & interior brands:
Inner Circle Member, Allie celebrates National Stationery Week with a deep dive into her three favourite brands and how they’re doing their marketing right.