Fenella Smith

Marketing Strategy | Creative Consulting | PR | Brand Partnerships | Graphic Design | Copywriting | Social Media | Content Development | SEO | Paid Social

The Brief:

As the brand establishes itself, become the plugin marketing team to help lead on across all marketing channels and set and develop the brand’s marketing strategy.

What we did:

• Bespoke marketing strategy session to develop target audience profiles, brand messaging, priority marketing channels and retail plans for 12 months.

• Overarching marketing direction with weekly calls, strategy and activation as a plug-in marketing team.

• Development of Fenella Smiths tone of voice.

• Supported and identified brand partnerships and launched them including WWF and Forthglade.

• Digital PR campaign and influencer marketing campaign.

• Email marketing management and database support.

• Social media activation and blog post development.

The Results:

• Led on strategic brand partnerships set up to drive social engagement, email sign ups and content

• Integrated influencer marketing to launch new dog bed range by recruiting strategic marketing partnerships with dog influencers

• Consistent proactive press coverage focusing on top tier titles. Highlights include a feature in The Sunday Times Home to launch a new ceramicware collection —> resulted in +143% increase in web traffic and consistent sales across a 2-week period

• Day-to-day social media management and content creation

• Paid social management

• Weekly sales and editorial email marketing

• Campaign-led copy work to give creative direction for social, season, campaigns and shoots

• Campaign-led graphic design work to include web banners, email banners, sales and social assets

Doers working on Fenella Smith:

• Jess Sims

• Laura West

• Ben Hayes

• Benjamin Brown

• Matt Batterham

• Allie Smith

• Katie Raby