Jess Sims
FOUNDER, Brand Marketing Strategist + Fractional CMO
The head honcho of marketing strategy.
Jess has spent over a decade in brand marketing — both agency and in-house — mastering the art of getting people talking about businesses big and small. Long before “content strategy” and “community building” became buzzwords, she was helping clients harness the early power of social media to grow their brands (we won’t say maverick, but… you’re thinking it).
With experience that spans every corner of the marketing mix — from PR and paid to partnerships and positioning — Jess’s real superpower lies in strategy. She connects the dots, spots the gaps, and builds smart, creative frameworks that make marketing actually work.
Clients tend to describe working with Jess as equal parts energising and reassuring. She’s the first person you’ll speak to — and she won’t disappear once the contract’s signed. She’s in the trenches with you: thinking ahead, troubleshooting problems, and keeping every moving part of your marketing joined up.
When she’s not shaping brand strategy or fine-tuning a client launch plan, you’ll find her in her kitchen kneading dough and perfecting her latest loaf. Sourdough, obviously.
WHAT JESS DOES BEST
Brand strategy • Marketing strategy • Digital marketing • Social media • Creative concepts • Networking
THE BACKSTORY
Jess started her career in agency PR before falling hard for digital marketing — particularly the then-new world of social media. She helped homeware brands like Loaf establish their online presence and quickly built a reputation (and a little black book) for connecting brands with the right people.
That network and knack for storytelling landed her at west elm, part of the Williams Sonoma Inc. group, where she led the brand’s UK launch. As the company’s first UK hire, she wore every marketing hat imaginable — running campaigns, hosting events, growing influencer partnerships, and single-handedly building brand awareness in the UK from scratch.
After five years of big-brand hustle, she swapped corporate life for creative freedom and founded The Doers. Today, she channels that experience into helping ambitious brands grow with clarity, strategy, and a sense of fun.
Jess’ Blog Posts
Looking for a digital marketing strategy, some marketing therapy or a fresh pair of eyes? Or want to chat about The Doers?
5 of our favourite brand marketing campaigns of 2022