David white
HEAD OF PR
PR FOR HOMEWARE, INTERIORS & THE BUILT ENVIRONMENT
David is a London-based PR, social media, and influencer consultant with a specialism in design, interiors, and lifestyle. With over 12 years of experience, David has worked with an impressive roster of brands, including Loaf (where he has been Head of PR and Social Media for 7 years), John Lewis, dwell, and West Elm.
His expertise spans building brand presence and awareness across digital and print platforms through PR, crafting and executing social media strategies, influencer collaborations, content creation, event management, brand editorial, and copywriting. At the heart of his work is a passion for telling a brand’s story in a way that resonates and creates impact.
Problems DAVID can help you solve:
Your brand’s not being talked about. You know your business has something worth shouting about, but the media just aren’t biting. David will identify the right angles, the right publications, and the right journalists to get your name in front of the audiences that matter. No scattergun press lists – just targeted outreach that delivers coverage where it counts.
You’re not seen as the expert you are. You’ve got the insights, the opinions, and the authority, but no platform to share them. David will position you as a go-to commentator in your field – whether that’s securing you expert slots in national press, features in trade publications, or thought-leadership opportunities that raise your profile.
You’ve got great stories but no strategy. Launching a new product, opening a showroom, rebranding, or celebrating a milestone? David will craft the story and pitch it in a way that resonates with media, ensuring your news cuts through the noise rather than getting lost in inboxes.
You’re missing out on long-term impact. PR isn’t just about one-off wins. David will help you build a sustained presence – coverage that not only boosts visibility today but strengthens your brand reputation and authority for the future.
Additional services:
Influencer engagement
PR events
Check out his CV:
After working in several PR agencies over the course of his career, David went to head up PR for British furniture and homeware emporium, Loaf for 7 years. Since going freelance in 2024, he’s continued his love of interiors by working with brands such as Love Your Home, as well as several London-based interior designers and architects.
Looking to get your business seen in the press?