BRAND STRATEGY EXTRAORDINAIRE

Claire is a seasoned brand and marketing strategist with 15 years experience crafting and leading impactful strategies for both startups and globally recognised brands. Claire embraces thinking up the big ideas, yet thrives on the details, transforming creative concepts into reality for brands of all sizes.

Whether it is working with founders to kick start brands like Vinterior or leading marketing strategies for global giants like eBay or Meta - Claire’s strength is devising impactful strategies then leading teams to get sh** done!

Claire works with brands to get them noticed and build a sustainable fanbase. She does this by helping clients articulate their brand through a structured calendar of content, social media, multi-channel creative campaigns, immersive events, and brand partnerships - the more creative, immersive, viral-worthy - the better!.

Problems claire can help you solve:

• You don’t have a clear brand strategy.You know your business has potential, but you’re unsure how to package it up and present it in a way that makes people care. Claire will help you define (or refine) your brand strategy so it’s crystal clear, impactful, and built to last.

• Your marketing feels disjointed.You’ve got social media ticking along, maybe some email, maybe an event or two—but it’s all happening in silos. Claire creates structured marketing calendars and integrated campaigns that pull everything together, so your brand feels consistent and powerful wherever people find you.

• You need big ideas and execution. You’re great at running your business but not at dreaming up creative campaigns—or maybe you’ve got the ideas but need someone to make them happen. Claire balances both: from viral-worthy concepts to the detail and delivery that makes them land.

• You’re not reaching (or keeping) your audience.Whether you’re a startup trying to get noticed or an established brand looking to stay relevant, Claire knows how to build and nurture a loyal fanbase. Through content, partnerships, events, and campaigns, she’ll help you connect with the right people in meaningful ways.

  You want to scale without losing your spark. Growth often brings complexity—and the risk of losing what made your brand stand out in the first place. Claire ensures your strategy scales with you, keeping your identity strong while expanding your reach.

Check out her CV:

Claire Baxter-James is a well-seasoned brand and marketing strategist with over 15 years’ experience crafting and leading impactful strategies for startups through to global brands such as eBay and Meta. She loves that little sweet spot of big ideas and rigorous execution, whether working with founders to launch brands like Vinterior or heading up complex campaigns for household names. Claire helps brands to better define their identity, build a loyal fanbase and drive growth through integrated marketing programmes, from immersive, viral-worthy content and events to multichannel creative campaigns and strategic partnerships.