The one who does the words.

Ben Hayes uses words to bring a brand’s ethos, point of difference, and offering to life. It’s clear strategy dressed up in creative copywriting.We’re currently in an era of bland, abstract, repetitive, obvious and awkward AI-produced paragraphs. They lack big-picture context, a logical structure, and a consistent message that continually reinforces a brand’s position and proposition. Ben combats that in four ways: brand documents, messaging frameworks, verbal identity guidelines, and ongoing campaigns.

This covers all aspects of what a brand might need to communicate, whether you’re talking to investors, employees, partners or consumers.Ben works predominantly in the hospitality, real estate, and CPG sectors. On the side, he runs Eat My Words - the world’s only food-music-comedy newsletter - and has a love for Italy that’s only limited by Europe’s 90-day visa rule.

For more info, visit graspbrands.com.

What Ben Does

Brand storytelling and positioning • Messaging frameworks (used for websites, investor decks, sales materials etc.) • Tone of voice playbook and guidelines • Creative campaigns (landing pages, adverts, stationery, anything that’s needs a word or phrase)

Check out his CV

Ben’s been working with corporates and startups for 10+ years across marketing and operations. 

He started his consultancy, Grasp at the beginning of 2018. Since then his aim has been to help companies write clearly, consistently, and with character. 

Prior to that, he was a CMO at Startupbootcamp - running the marketing for their IoT accelerator program and leading the development of up to 10 startups every year. 

Before that, he sat on the Board at entertainment communications agency The DDA Group as Chief Innovation Officer, and was formerly MD at social media agency Born Social.