Lucinda Hurst

Content Creator

Brings your strategy to life via Social Media.

You can’t just copy and paste your brand strategy onto your social channels and hope that it sticks. Social Media is an ever-changing, specialist landscape that needs someone who lives and breathes it to get real results.

From global brands to SMEs, size doesn’t matter. Lucinda’s focus is on the impact she can have. Like developing an own-able content style that doesn’t need your logo slapped on top to make it recognisable. Or helping you grow in ways that actually matter…

Yes, more followers is part and parcel, but more importantly, we’re talking increased engagement and a real uplift in conversions. Supermarket sales growing stagnant? Let’s make that a 400% YOY increase, like for a certain US cereal brand. 10 million organic Facebook views in just one month? Prashad restaurant is fully booked and absolutely ecstatic. Tourism dropping off in your country? She made Malta the place to be.

With a background in digital marketing strategy and activation, Lucinda specialises in creating good-looking social media content with purpose.

What Lucinda Does:

  • Content Creation

  • Food Styling

  • Copywriting

  • Visual Branding

  • Digital Illustration

Check out her CV:

After 10 years of agency-side ‘hustle culture’, Lucinda launched Sociable Hours in 2021, to build a more sustainable way of working in social media. She is joined by her pragmatic other half Nick, who deals with the business operations, while she gets on with the creative work.

Working exclusively with Food & Beverage, Travel, and Interiors brands, her back catalogue features celebrity chefs and interior designers, industry titans and national boards. You’ll struggle to walk down a supermarket aisle without picking up a product or eat at a proper good restaurant in Yorkshire that Lucinda hasn’t worked with. Booking a holiday? She knows just the place.

Lucinda’s Work