Maggie’s
Marketing Strategy | Project Management | Copywriting | Event Management | PR
The Brief:
To pick out key moments and events in Maggie’s calendar year and amplify them to increase awareness and drive sign-ups and donations.
The challenge:
Operating within a highly competitive landscape, without news angles or research and on a tight budget.
The idea:
Focus in on Maggie’s USPs and utilise the CEO as a key spokesperson within the cancer and charity sector.
What we did:
Identified key moments throughout the year to provide opinion pieces, comments and interview opportunities for the CEO of Maggie’s.
Project managed a research project to provide a news angle to promote a campaign around cancer and mental health.
Identified opportunities to elevate an online event by pitching key spokespeople and ambassadors.
Elevated a book launch into an opportunity to stream a panel discussion to a key target audience worldwide.
The results:
Secured national print and broadcast coverage for the CEO on World Cancer Day including LBC, The Evening Standard, Daily Mirror and The Express.
Developed strong content, messaging and case studies around mental health and cancer providing engaging and varied content across PR, website, social media, paid social and newsletter marketing which drove increased awareness of the support Maggie’s offers and a spike in website traffic.
Secured widespread national coverage for an online event which resulted in exceeding the target for sign-ups and donations on the night.
Increased awareness of Maggie’s worldwide in the architectural and design community through a live-streamed panel discussion.
Doers working on Maggie’s:
Laura West
Katie Raby
“I cannot recommend The Doers highly enough. On several occasions in the last six month we have had critical projects to manage that have fallen outside of our day-to-day work and we have been able to pass them over to The Doers team knowing that they will be carried out professionally, efficiently and to an extremely high standard. From writing briefs for an event, to strategic marketing proposals, a high level media pitch or talking to external supporters, each and every time we have been delighted with the results.”
